As the leader of motorbike rental franchise in South-East Asia. Bikago was due for a website/booking engine overhaul. Central to the redesign were user friendliness, user journey and experience. The booking process had to be simple, straightforward and transparant. Having 10+ models and multiple locations with multiple pick up and drop off locations it required a rethinking of structure and flow. Aside from the new online booking redesign the brief included setting up their brandg uidelines, marketing material design and franchise kit. After we received the new logo we set up their brand identity with additional graphical elements and color palettes to align the atmosphere and look and feel.